Items where Author is "Rashid, A"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 16.

Journal article

RASHID, A., SPRY, L. and PICH, C., 2024. A proposed brand architecture model for UK fashion brands. Journal of Brand Management. ISSN 1350-231X

RASHID, A., 2022. The River Island case study: implications for differentiation and re-positioning. Journal of Textile Science and Fashion Technology, 9 (4). ISSN 2641-192X

RASHID, A. and BARNES, L., 2020. Exploring the blurring of fashion retail and wholesale brands from industry perspectives. The Journal of The Textile Institute. ISSN 0040-5000

RASHID, A. and BARNES, L., 2018. Country of origin association in retail and wholesale branding. Journal of Promotion Management. ISSN 1049-6491

RASHID, A., BARNES, L. and WARNABY, G., 2016. Management perspectives on country of origin. Journal of Fashion Marketing and Management: An International Journal, 20 (2), pp. 230-244. ISSN 1361-2026

Chapter in book

RASHID, A. and KENT, A., 2023. Country of origin association with value-led fashion retailer e-servicescapes. In: A. MASOURAS, S. DASKOU, V. PISTIKOU, D. DIMITRIOU and T. FRIESNER, eds., Global developments in nation branding and promotion: theoretical and practical approaches. Advances in marketing, customer relationship management, and e-services (AMCRMES) . IGI Global, pp. 25-45. ISBN 9781668459027

RASHID, A., 2020. The media effect: implications for manifesting maintainable body image in the context of global fashion industry. In: U. AYMAN and A.K. KAYA, eds., Promotion and marketing communications. London: IntechOpen. ISBN 9781838802271 (Forthcoming)

RASHID, A. and BARNES, L., 2017. Country of origin: reshoring implication in the context of the UK fashion industry. In: A. VECCHI, ed., Reshoring of manufacturing: drivers, opportunities, and challenges. Measuring operations performance . Cham: Springer, pp. 183-201. ISBN 9783319588827

HUGHES, D., RAYSON, P., WALKERDINE, J., LEE, K., GREENWOOD, P., RASHID, A., MAY-CHAHAL, C. and BRENNAN, M., 2008. Supporting law enforcement in digital communities through natural language analysis. In: S.N. SRIHARI and K. FRANKE, eds., Computational Forensics: Proceedings of the Second International Workshop, IWCF 2008, Washington DC, United States, 7-8 August 2008. Berlin: Springer, pp. 122-134. ISBN 9783540853022

Conference contribution

RASHID, A. and KENT, A., 2024. Personalisation and restored clothing: exploring emotional attachment and longevity. In: 2024 AMA Global Marketing SIG (GMSIG) Conference, Verona, Italy, 24-26 May 2024. (Forthcoming)

RASHID, A., SPRY, L. and BARNES, L., 2022. Country of product origin association with apparel fitting. In: Marketing: The Fabric of Life. The 2022 Academy of Marketing Conference, University of Huddersfield, Huddersfield, 5-7 July 2022.

RASHID, A. and SPRY, L., 2019. Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business. In: 17th Annual International Conference on Management & Marketing, Athens, Greece, 1-4 July 2019.

RASHID, A. and BARNES, L., 2018. The influence of country of origin on purchase intention with specific reference to apparel fitting. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

RASHID, A. and BARNES, L., 2014. Country of origin construct on fashion retail brands. In: Innovation from Fibre to Fashion, 89th Textile Institute World Conference, Wuhan, China, 2-6 December 2014.

RASHID, A., BARNES, L. and WARNABY, G., 2014. Country of origin branding in fashion retail brands. In: 11th International CIRCLE Conference, The University of Manchester, Manchester, 23-26 April 2014.

Thesis

RASHID, A., 2017. The impact of country of origin on retail and wholesale brands in the UK fashion industry. PhD, University of Manchester.

This list was generated on Thu Mar 28 20:33:32 2024 UTC.