Items where Author is "Rashid, A"

Journal article

RASHID, A., SPRY, L. and PICH, C., 2024. A proposed brand architecture model for UK fashion brands. Journal of Brand Management. ISSN 1350-231X

RASHID, A., 2022. The River Island case study: implications for differentiation and re-positioning. Journal of Textile Science and Fashion Technology, 9 (4). ISSN 2641-192X

RASHID, A. and BARNES, L., 2020. Exploring the blurring of fashion retail and wholesale brands from industry perspectives. The Journal of The Textile Institute. ISSN 0040-5000

RASHID, A. and BARNES, L., 2018. Country of origin association in retail and wholesale branding. Journal of Promotion Management. ISSN 1049-6491

RASHID, A., BARNES, L. and WARNABY, G., 2016. Management perspectives on country of origin. Journal of Fashion Marketing and Management: An International Journal, 20 (2), pp. 230-244. ISSN 1361-2026

Chapter in book

CHIMIMBA, P., RASHID, A., ADIGÜZEL, F. and GRZEGORCZYK, M., 2024. Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers. In: BAM2024 proceedings. London: British Academy of Management.

RASHID, A. and KENT, A., 2023. Country of origin association with value-led fashion retailer e-servicescapes. In: A. MASOURAS, S. DASKOU, V. PISTIKOU, D. DIMITRIOU and T. FRIESNER, eds., Global developments in nation branding and promotion: theoretical and practical approaches. Advances in marketing, customer relationship management, and e-services (AMCRMES) . IGI Global, pp. 25-45. ISBN 9781668459027

RASHID, A., 2020. The media effect: implications for manifesting maintainable body image in the context of global fashion industry. In: U. AYMAN and A.K. KAYA, eds., Promotion and marketing communications. London: IntechOpen. ISBN 9781838802271 (Forthcoming)

RASHID, A. and BARNES, L., 2017. Country of origin: reshoring implication in the context of the UK fashion industry. In: A. VECCHI, ed., Reshoring of manufacturing: drivers, opportunities, and challenges. Measuring operations performance . Cham: Springer, pp. 183-201. ISBN 9783319588827

HUGHES, D., RAYSON, P., WALKERDINE, J., LEE, K., GREENWOOD, P., RASHID, A., MAY-CHAHAL, C. and BRENNAN, M., 2008. Supporting law enforcement in digital communities through natural language analysis. In: S.N. SRIHARI and K. FRANKE, eds., Computational Forensics: Proceedings of the Second International Workshop, IWCF 2008, Washington DC, United States, 7-8 August 2008. Berlin: Springer, pp. 122-134. ISBN 9783540853022

Conference contribution

RASHID, A. and KENT, A., 2024. Personalisation and restored clothing: exploring emotional attachment and longevity. In: 2024 AMA Global Marketing SIG (GMSIG) Conference, Verona, Italy, 24-26 May 2024. (Forthcoming)

RASHID, A., SPRY, L. and BARNES, L., 2022. Country of product origin association with apparel fitting. In: Marketing: The Fabric of Life. The 2022 Academy of Marketing Conference, University of Huddersfield, Huddersfield, 5-7 July 2022.

RASHID, A. and SPRY, L., 2019. Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business. In: 17th Annual International Conference on Management & Marketing, Athens, Greece, 1-4 July 2019.

RASHID, A. and BARNES, L., 2018. The influence of country of origin on purchase intention with specific reference to apparel fitting. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

RASHID, A. and BARNES, L., 2014. Country of origin construct on fashion retail brands. In: Innovation from Fibre to Fashion, 89th Textile Institute World Conference, Wuhan, China, 2-6 December 2014.

RASHID, A., BARNES, L. and WARNABY, G., 2014. Country of origin branding in fashion retail brands. In: 11th International CIRCLE Conference, The University of Manchester, Manchester, 23-26 April 2014.

Thesis

RASHID, A., 2017. The impact of country of origin on retail and wholesale brands in the UK fashion industry. PhD, University of Manchester.