Items where Author is "Allan, S"

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Customer engagement value (CEV) in the subscription economy: a systematic literature review. In: Global Marketing Conference 2023, Seoul, Republic of Korea, 20 July 2023.

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)

ALLAN, S., POORREZAEI, M., WOODALL, T. and HOMAPOUR, E., 2022. Deriving reciprocal value in a subscription economy: a customer engagement theory perspective. In: British Academy of Management 2022 Conference, Manchester, 31 August - 2 September 2022. (Forthcoming)

ALLAN, S. and CHUDRY, F., 2000. The internet — a fad or a fundamental for relationship marketing. Journal of Database Marketing and Customer Strategy Management, 8 (1), pp. 73-86. ISSN 1741-2439

ALLAN, S., BLOUNT, G., DODD, T., JOHNSTONE, S., JOYCE, P., WALCOTT, V. and WINSTANLEY, N., 1995. The use and value of profiling on a BA Business Studies placement. In: A. ASSITER, ed., Transferable skills in higher education. London: Kogan Page.