Items where Author is "Chang, MK"

Journal article

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2023. VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective. Information Technology and People, 36 (3), pp. 1095-1125. ISSN 0959-3845

CHEUNG, M.L., LEUNG, W.K.S., YANG, M.X., KOAY, K.Y. and CHANG, M.K., 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2022. Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation. Internet Research, 32 (4), pp. 1131-1167. ISSN 1066-2243

LEUNG, W.K.S., CHEUNG, M.L., CHANG, M.K., SHI, S., TSE, S.Y. and YUSRINI, L., 2022. The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era. Journal of Hospitality and Tourism Technology, 13 (3), pp. 481-499. ISSN 1757-9880

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2022. Swift trust development and prosocial behavior in time banking: a trust transfer and social support theory perspective. Computers in Human Behavior, 129: 107137. ISSN 0747-5632

CHEUNG, M.L., PIRES, G., ROSENBERGER III, P.J., LEUNG, W.K.S. and CHANG, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855