Items where Author is "Itani, MN"

Journal article

RAI, J., YOUSAF, A., ITANI, M.N. and SINGH, A., 2022. An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour. Journal for Global Business Advancement. ISSN 1746-966X (Forthcoming)

RAI, J.S., YOUSAF, A., ITANI, M.N. and SINGH, A., 2021. Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer. Sport, Business and Management: An International Journal, 11 (3), pp. 340-361. ISSN 2042-678X