Items where Author is "Koay, KY"

Journal article

KOAY, K.Y., CHEUNG, M.L., LOM, H.S. and LEUNG, W.K.S., 2023. Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management. ISSN 1361-2026

CHEUNG, M.L., LEUNG, W.K.S., YANG, M.X., KOAY, K.Y. and CHANG, M.K., 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855

POON, W.C., KUNCHAMBOO, V. and KOAY, K.Y., 2022. E-learning engagement and effectiveness during the COVID-19 pandemic: the interaction model. International Journal of Human–Computer Interaction. ISSN 1044-7318

CHEUNG, M.L., LEUNG, W.K.S., AW, E.C.-X. and KOAY, K.Y., 2022. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66: 102940. ISSN 0969-6989

KOAY, K.Y., CHEUNG, M.L., SOH, P.C.-H. and TEOH, C.W., 2022. Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2), pp. 224-243. ISSN 0955-534X

CHEUNG, M.L., LEUNG, W.K.S., CHEAH, J.-H., KOAY, K.Y. and HSU, B.C.-Y., 2021. Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3), pp. 355-370. ISSN 1750-6182