Items where Author is "Lim, BJH"

ABDULLAH, S.I.N.W., TENG, P.K., LIM, B.J.H. and COKKI, C., 2024. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys. In: B. BARBOSA, ed., Contemporary trends in innovative marketing strategies. IGI Global, pp. 278-303. ISBN 9798369312315

ABDULLAH, S.I.N.W., PHUAH, K.T. and LIM, B.J.H., 2023. Public awareness and intention in organ donation through mobile applications: a perspective from Malaysia. In: A.C. BOUARAR, K. MOULOUDJ and D. MARTÍNEZ ASANZA, eds., Integrating digital health strategies for effective administration. IGI Global, pp. 151-171. ISBN 9781668483374

ABDULLAH, S.I.N.W., TEOH, S.S., LIM, B.J.H. and PHUAH, K.T., 2023. Insights on millennial's purchase intention towards green online travel products in Malaysia: the road to recovery. Revista Turismo and Desenvolvimento, 41, pp. 331-348.

PHUAH, K.T., WONG, H.F., LAI, C.G., ABDULLAH, S.I.N.W. and LIM, B.J.H., 2022. Driving the green vehicles shift: an evaluation of Malaysian consumers’ acceptance. International Journal of Business and Society, 23 (3), pp. 1771-1791. ISSN 1511-6670

ABDULLAH, S.I.N.W., THEM, P.K., SAMDIN, Z., LIM, B.J.H. and PHUAH, K.T., 2022. The future of social enterprise café in Malaysia: a study on millennials’ perception and intention. International Journal of Business and Society, 23 (3), pp. 1792-1812. ISSN 1511-6670

KIT TENG, P., ABDULLAH, S.I.N.W. and LIM, B.J.H., 2022. The future of entomotourism: the sustainable bugs appetite. Journal on Tourism and Sustainability, 6 (1), pp. 63-75. ISSN 2515-6780

KIT TENG, P., ABDULLAH, S.I.N.W. and LIM, B.J.H., 2021. The future of green food consumption in Peninsular Malaysia. Malaysian Journal of Consumer and Family Economics, 26, pp. 80-109. ISSN 1511-2808

PHUAH, K.T., LIM, B.J.H., ABDULLAH, S.I.N.W., WONG, T.P. and YAO, X.J., 2020. Consumer adoption of mobile payments: a distinctive analysis between China and Malaysia. International Journal of Business Continuity and Risk Management, 10 (2/3), pp. 207-223. ISSN 1758-2164