Items where Author is "Siregar, Y"
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Journal article
SIREGAR, Y., KENT, A., PEIRSON-SMITH, A. and GUAN, C., 2023. Disrupting the fashion retail journey: social media and GenZ's fashion consumption. International Journal of Retail and Distribution Management, 51 (7), pp. 862-875. ISSN 0959-0552
SIREGAR, Y. and KENT, A.M., 2019. Consumer experience of interactive technology in fashion stores. International Journal of Retail & Distribution Management, 47 (12), pp. 1318-1335. ISSN 0959-0552
Conference contribution
SIREGAR, Y. and KENT, A., 2017. Exploring consumer experience of interactive technology in fashion stores. In: Oxford Retail Futures Conference: The changing role of place in a digital world, Green Templeton College, Oxford, 11-12 December 2017.
SIREGAR, Y. and KENT, A., 2017. The dimensions of consumers' interaction experience with an interactive display in an apparel store. In: 2017 Global Fashion Management Conference at Vienna, University of Vienna, Vienna, Austria, 6-9 July 2017.
Thesis
SIREGAR, Y., 2018. User experience and interactive technology in fashion stores. PhD, Nottingham Trent University.