Items where Author is "Yang, MX"
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CHEUNG, M.L., LEUNG, W.K.S., YANG, M.X., KOAY, K.Y. and CHANG, M.K., 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855
YANG, M.X., TANG, X., CHEUNG, M.L. and ZHANG, Y., 2021. An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: evidence from 39 countries. Business Strategy and the Environment, 30 (1), pp. 566-575. ISSN 0964-4733
