Items where Author is "Yang, MX"

Journal article

CHEUNG, M.L., LEUNG, W.K.S., YANG, M.X., KOAY, K.Y. and CHANG, M.K., 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855

YANG, M.X., TANG, X., CHEUNG, M.L. and ZHANG, Y., 2021. An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: evidence from 39 countries. Business Strategy and the Environment, 30 (1), pp. 566-575. ISSN 0964-4733