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SIREGAR, Y. and KENT, A.M., 2019. Consumer experience of interactive technology in fashion stores. International Journal of Retail & Distribution Management, 47 (12), pp. 1318-1335. ISSN 0959-0552

SIREGAR, Y., 2018. User experience and interactive technology in fashion stores. PhD, Nottingham Trent University.

SIREGAR, Y. and KENT, A., 2017. Exploring consumer experience of interactive technology in fashion stores. In: Oxford Retail Futures Conference: The changing role of place in a digital world, Green Templeton College, Oxford, 11-12 December 2017.

SIREGAR, Y. and KENT, A., 2017. The dimensions of consumers' interaction experience with an interactive display in an apparel store. In: 2017 Global Fashion Management Conference at Vienna, University of Vienna, Vienna, Austria, 6-9 July 2017.

CHANG, S.-W. and SIREGAR, Y.H., 2016. Experiencing brand on mobile augmented reality. In: L. PETRUZZELLIS and R.S. WINER, eds., Rediscovering the Essentially of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science: proceedings of the academy of marketing science (DMSPAMS) . Cham, Switzerland: Springer International Publishing, pp. 195-196. ISBN 9783319298764