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Journal article

SIREGAR, Y. and KENT, A.M., 2019. Consumer experience of interactive technology in fashion stores. International Journal of Retail & Distribution Management, 47 (12), pp. 1318-1335. ISSN 0959-0552

Chapter in book

CHANG, S.-W. and SIREGAR, Y.H., 2016. Experiencing brand on mobile augmented reality. In: L. PETRUZZELLIS and R.S. WINER, eds., Rediscovering the Essentially of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science: proceedings of the academy of marketing science (DMSPAMS) . Cham, Switzerland: Springer International Publishing, pp. 195-196. ISBN 9783319298764

Conference contribution

SIREGAR, Y. and KENT, A., 2017. Exploring consumer experience of interactive technology in fashion stores. In: Oxford Retail Futures Conference: The changing role of place in a digital world, Green Templeton College, Oxford, 11-12 December 2017.

SIREGAR, Y. and KENT, A., 2017. The dimensions of consumers' interaction experience with an interactive display in an apparel store. In: 2017 Global Fashion Management Conference at Vienna, University of Vienna, Vienna, Austria, 6-9 July 2017.

Thesis

SIREGAR, Y., 2018. User experience and interactive technology in fashion stores. PhD, Nottingham Trent University.