Items where Author is "Armannsdottir, G"

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Number of items: 53.

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., WATKINS, M., BATHAEI JAVARESHK, M., SHAKMAK, B. and GREGSON, I., 2023. E-scooter trial evaluation summary: a selection of resources of NCC management. Nottingham: Nottingham Trent University.

POORREZAEI, M., PICH, C., ARMANNSDOTTIR, G., BRANCO-ILLODO, I. and HARVEY, J., 2022. Young voters’ engagement: a customer journeys perspective. International Journal of Market Research. ISSN 1470-7853 (Forthcoming)

GREGSON, I., ARMANNSDOTTIR, G. and ALLISON, S., 2022. Headline insights from initial analysis of Wind-Link Nottingham e-scooter trial focus group data. Nottingham: Nottingham City Council.

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Value(s)-centred pedagogies for sustainable marketer behaviour; golden threads and patchworks? In: Academy of Marketing Conference, Belfast, 5-7 July 2022.

WOODALL, T., PICH, C., ARMANNSDOTTIR, G., ALLISON, S., HOWARTH, R. and POORREZAEI, M., 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Recognising and supporting sustainable marketer behaviour in theory and in practice. In: Chartered Association of Business Schools - Learning, Teaching and Student Experience Conference, Belfast, 24-25 May 2022.

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S. and JOHNSTON, P., 2022. Sustainable marketer behaviour - identifying appropriate and timely interventions. In: Advance HE Sustainability Symposium 2022, Virtual, 29-30 March 2022.

PICH, C. and ARMANNSDOTTIR, G., 2022. Political brand identity and image: manifestations, challenges and tensions. In: M. MOUFAHIM, ed., Political branding in turbulent times. Palgrave Studies in Political Marketing and Management . Cham: Palgrave Macmillan, pp. 9-32. ISBN 9783030832285

HOWARTH, R., ARMANNSDOTTIR, G. and CARNELL, S., 2021. Sustainability literacy and marketing graduates - supporting insights and outcomes. In: Birmingham Responsible Business Summit 2021, Birmingham Business School [virtual], 21-23 September 2021.

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2020. Exploring the process of creating and managing personal political brand identities in non-party environments: the case of the Bailiwick of Guernsey. Journal of Political Marketing, 19 (4), pp. 414-434. ISSN 1537-7857

ALLISON, S., WOODALL, T., ALLISON, A., DALE, S., ARMANNSDOTTIR, G. and GREGSON, I., 2020. Exploring the factors found to contribute to people’s motivation to cycle: the impact of new infrastructure in Nottingham city. In: Cycling and Society 2020 symposium, Virtual, 10-11 September 2020.

ALLISON, S., WOODALL, T., ALLISON, A., DALE, S., ARMANNSDOTTIR, G. and GREGSON, I., 2020. Exploring the segmentation profiles of those new to cycling and who have increased their cycling: the impact of new infrastructure in Nottingham city. In: Cycling and Society 2020 symposium, Virtual, 10-11 September 2020.

ALLISON, S., WOODALL, T., DALE, S., ARMANNSDOTTIR, G., GREGSON, I. and ALLISON, A., 2020. Exploring the themes emerging from qualitative comments from an on-street cycling survey: the impact of new infrastructure in Nottingham city. In: Cycling and Society 2020 symposium, Virtual, 10-11 September 2020.

PICH, C., ARMANNSDOTTIR, G., DEAN, D., SPRY, L. and JAIN, V., 2020. Problematizing the presentation and reception of political brands: the strategic and operational nature of the political brand alignment model. European Journal of Marketing, 54 (1), pp. 190-211. ISSN 0309-0566

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., GREGSON, I. and ALLISON, A., 2019. Evaluation of front-line ASC staff e bike use initiative. Nottingham: Nottingham City Council.

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., GREGSON, I. and ALLISON, A., 2019. Insights from NCC’s WCC survey: a policy discussion paper for the Greater Nottingham Cycle Development Group. Nottingham: Nottingham City Council.

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2019. Exploring the creation and development of political co-brand identity: a multi-case study approach. Qualitative Market Research: an International Journal. ISSN 1352-2752

ARMANNSDOTTIR, G., CARNELL, S. and PICH, C., 2019. Exploring personal political brands of Iceland's parliamentarians. Journal of Political Marketing. ISSN 1537-7857

ALLISON, S., ALLISON, A., WOODALL, T., ARMANNSDOTTIR, G. and GREGSON, I., 2019. User profiles of people who have started to cycle or cycle more since the Western Cycle Corridor has been implemented. Nottingham: Nottingham City Council.

WOODALL, T., ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Evaluation of front-line staff e bike use initiative at Nottingham City Council: a policy discussion. In: Cycling and Society Annual Symposium, Department of Social and Political Science, University of Chester, Chester, 2-3 September 2019.

ALLISON, S., PICH, C., WOODALL, T., ARMANNSDOTTIR, G. and GREGSON, I., 2019. Evaluation of staff pool e bike initiative: top-lines report for NCC management. Nottingham: Nottingham City Council.

ARMANNSDOTTIR, G., CARNELL, S. and PICH, C., 2019. Icelandic political brand personalities. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019.

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Nottingham City Council Adult Social Care eBike Evaluation – Focus Group 1: March 2019: Providing insight for policy development. Nottingham: Nottingham City Council.

PICH, C., ARMANNSDOTTIR, G., ALLISON, S., WATSON, T. and GREGSON, I., 2019. Western cycle corridor user survey: initial evaluation of written comments for NCC management. Nottingham: Nottingham City Council.

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Evaluation of front-line staff e bike use initiative: top-lines report for NCC management. Nottingham: Nottingham City Council.

PICH, C., ARMANNSDOTTIR, G., PALAZZO, M., VOLLERO, A. and DI MAIO, L., 2019. It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019. (Forthcoming)

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO-ILLODO, I., 2018. Marketing Brexit: investigating young voter engagement with the EU Referendum. International Journal of Market Research. ISSN 1470-7853

GALLELLALAGE, R., GALANAKIS, K., OXBORROW, L. and ARMANNSDOTTIR, G., 2018. Women-owned micro-retail pop-ups: starting, managing and acting as a bridge to a permanent retail presence in the UK retail market. In: Driving Productivity in Uncertain and Challenging Times, BAM 2018, Bristol Business School, University of the West Of England, Bristol, 2-4 September 2018.

ARMANNSDOTTIR, G. and PICH, C., 2018. Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO ILLODO, I., 2018. Young voters UK: engagement, disengagement and re-engagement? In: 51st Academy of Marketing Conference 2018, University of Stirling, Stirling, Scotland, 2-5 July 2018.

WOODALL, T., PICH, C., ARMANNSDOTTIR, G. and ALLISON, S., 2018. 'Marketer behaviour': the strange case of the missing discipline. In: 6th International Symposium on Marketing Ethics and Corporate Social Responsibility, Nottingham Trent University, Nottingham, 22-24 April 2018.

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. An exploratory case study focusing on the creation, orientation, and development of a new political brand: the case of the Jury Team. Politics & Policy. ISSN 1747-1346

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. Investigating political brand reputation with qualitative projective techniques from the perspective of young adults. International Journal of Market Research. ISSN 1470-7853

JAIN, V., PICH, C., GANESH, B. and ARMANNSDOTTIR, G., 2017. Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research, 9 (3), pp. 190-211. ISSN 1755-4195

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2017. It’s just for old men and children: exploring self-image barriers to cycling. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

FOSTER, C., BRINDLEY, C., GHOSH, B. and ARMANNSDOTTIR, G., 2017. Value co-creation in temporary, independent retailing: a study of customer value perceptions of pop-up stores. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017.

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring non-situational barriers to utility cycling amongst young adults. In: Cycling and Society Annual Research Symposium, Lancaster, 29-30 September 2016.

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., PICH, C. and ARMANNSDOTTIR, G., 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

WOODALL, T., ALLISON, S., ARMANNSDOTTIR, G. and PICH, C., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Low Carbon Future Cities Symposium, Boots Library, Nottingham Trent University, Nottingham, 14 June 2016.

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Academy of Marketing Annual Conference 2016, Newcastle Business School at Northumbria University, Newcastle upon Tyne, 4-7 July 2016.

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C., WHEATLEY, D. and PICH, C., 2016. An exploration of Icelandic marketing women entrepreneurs. In: C. DÍAS-GARCÍA, C.G. BRUSH, E.J. GATEWOOD and F. WELTER, eds., Women's entrepreneurship in global and local contexts. Cheltenham: Edward Elgar, pp. 240-257. ISBN 9781784717421

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2015. Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK. In: Academy of Marketing Annual Conference 2015, Limerick, Ireland, 2015.

PICH, C. and ARMANNSDOTTIR, G., 2015. Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand. Journal of Marketing Communications. ISSN 1466-4445

PICH, C., JAIN, V., ARMANNSDOTTIR, G. and GANESH, B.E., 2015. Understanding the role of social media in political corporate branding research in the context of Indian politics. In: CMC2015. 20th International Conference on Corporate and Marketing Communications: Excellence in Corporate and Marketing Communications: Present and Future Challenges, Izmir University of Economics, Turkey, April 2015, Izmir, Turkey.

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. Marketing women in Iceland: challenges of establishing a company. In: Institute for Small Business and Entrepreneurship (ISBE) Conference, 2014, Manchester, November 2014.

WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2014. Projection and personality: a provisional study of aspiring marketers. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014.

ALLISON, S., ARMANNSDOTTIR, G. and PRESTON, S., 2014. Voucher promotions and loyalty in luxury restaurants. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014, Bournemouth.

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. An exploration of Icelandic marketing entrepreneurs. In: 2014 Diana International Research Conference, Stockholm, Sweden, June 2014.

ARMANNSDOTTIR, G., 2012. Organisational culture and marketing in Icelandic SMEs. In: Academy of Marketing Annual Conference 2012, Southampton, July 2012.

This list was generated on Fri Mar 29 12:00:30 2024 UTC.