Items where Author is "Armannsdottir, G"

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Number of items: 19.

Journal article

JAIN, V., PICH, C., GANESH, B. and ARMANNSDOTTIR, G., 2017. Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research, 9 (3), pp. 190-211. ISSN 1755-4195

PICH, C. and ARMANNSDOTTIR, G., 2015. Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand. Journal of Marketing Communications. ISSN 1466-4445

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

Chapter in book

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C., WHEATLEY, D. and PICH, C., 2016. An exploration of Icelandic marketing women entrepreneurs. In: C. DÍAS-GARCÍA, C.G. BRUSH, E.J. GATEWOOD and F. WELTER, eds., Women's entrepreneurship in global and local contexts. Cheltenham: Edward Elgar, pp. 240-257. ISBN 9781784717421

PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

Conference contribution

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2017. It’s just for old men and children: exploring self-image barriers to cycling. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring non-situational barriers to utility cycling amongst young adults. In: Cycling and Society Annual Research Symposium, Lancaster, 29-30 September 2016.

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., PICH, C. and ARMANNSDOTTIR, G., 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

WOODALL, T., ALLISON, S., ARMANNSDOTTIR, G. and PICH, C., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Low Carbon Future Cities Symposium, Boots Library, Nottingham Trent University, Nottingham, 14 June 2016.

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Academy of Marketing Annual Conference 2016, Newcastle Business School at Northumbria University, Newcastle upon Tyne, 4-7 July 2016.

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2015. Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK. In: Academy of Marketing Annual Conference 2015, Limerick, Ireland, 2015.

PICH, C., JAIN, V., ARMANNSDOTTIR, G. and GANESH, B.E., 2015. Understanding the role of social media in political corporate branding research in the context of Indian politics. In: CMC2015. 20th International Conference on Corporate and Marketing Communications: Excellence in Corporate and Marketing Communications: Present and Future Challenges, Izmir University of Economics, Turkey, April 2015, Izmir, Turkey.

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. Marketing women in Iceland: challenges of establishing a company. In: Institute for Small Business and Entrepreneurship (ISBE) Conference, 2014, Manchester, November 2014.

WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2014. Projection and personality: a provisional study of aspiring marketers. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014.

ALLISON, S., ARMANNSDOTTIR, G. and PRESTON, S., 2014. Voucher promotions and loyalty in luxury restaurants. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014, Bournemouth.

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. An exploration of Icelandic marketing entrepreneurs. In: 2014 Diana International Research Conference, Stockholm, Sweden, June 2014.

ARMANNSDOTTIR, G., 2012. Organisational culture and marketing in Icelandic SMEs. In: Academy of Marketing Annual Conference 2012, Southampton, July 2012.

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