Items where Author is "Spry, L"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 6.

Conference contribution

ALLISON, S., MACKINTOSH, J., SPRY, L. and PICH, C., 2017. It’s too big to cope with: practitioners’ experiences of climate change communications. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., PICH, C. and ARMANNSDOTTIR, G., 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., 2016. ���The role of external stakeholders in the development of a “corporate brand” in higher education. In: American Educational Research Association (AERA) Annual Meeting 2016, Washington, DC, 6-13 April 2016.

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

SPRY, L., FOSTER, C. and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Turku School of Economics, University of Turku, Finland, 27-29 April 2015.

This list was generated on Mon Nov 20 13:24:19 2017 UTC.