Items where Author is "Spry, L"

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Number of items: 17.

Journal article

PICH, C., ARMANNSDOTTIR, G., DEAN, D., SPRY, L. and JAIN, V., 2019. Problematizing the presentation and reception of political brands: the strategic and operational nature of the political brand alignment model. European Journal of Marketing. ISSN 0309-0566 (Forthcoming)

LI, S., SPRY, L. and WOODALL, T., 2019. Values congruence on CSR and its impact on corporate reputation. Europeran Journal of Sustainable Development, 8 (5), pp. 37-46. ISSN 2239-5938

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2019. Exploring the creation and development of political co-brand identity: a multi-case study approach. Qualitative Market Research: an International Journal. ISSN 1352-2752 (Forthcoming)

SPRY, L., FOSTER, C., PICH, C. and PEART, S., 2018. Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing. ISSN 0965-254X

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. An exploratory case study focusing on the creation, orientation, and development of a new political brand: the case of the Jury Team. Politics & Policy. ISSN 1747-1346

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. Investigating political brand reputation with qualitative projective techniques from the perspective of young adults. International Journal of Market Research. ISSN 1470-7853

Chapter in book

PICH, C. and SPRY, L., 2019. Understanding brands with contemporary issues. In: P. FOROUDI and M. PALAZZO, eds., Contemporary issues in branding. Abingdon: Routledge. ISBN 9781138368545 ; 9781138368538 (Forthcoming)

Conference contribution

RASHID, A. and SPRY, L., 2019. Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business. In: 17th Annual International Conference on Management & Marketing, Athens, Greece, 1-4 July 2019.

POORREZAEI, M., SPRY, L. and PICH, C., 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Investigating corporate brand values in higher education. In: 21st AMS World Marketing Congress (WMC) 2018, Universidade Lusiada-Norte, Porto, Portugal, 27-29 June 2018.

ALLISON, S., MACKINTOSH, J., SPRY, L. and PICH, C., 2017. It’s too big to cope with: practitioners’ experiences of climate change communications. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., PICH, C. and ARMANNSDOTTIR, G., 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., 2016. ���The role of external stakeholders in the development of a “corporate brand” in higher education. In: American Educational Research Association (AERA) Annual Meeting 2016, Washington, DC, 6-13 April 2016.

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

SPRY, L., FOSTER, C. and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Turku School of Economics, University of Turku, Finland, 27-29 April 2015.

This list was generated on Sat Dec 7 19:03:53 2019 UTC.