Items where Author is "Spry, L"

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Conference contribution

Allison, S ORCID: 0000-0002-7509-9979, Mackintosh, J, Spry, L ORCID: 0000-0002-1473-1205 and Pich, C ORCID: 0000-0003-1259-2827, 2017. It’s too big to cope with: practitioners’ experiences of climate change communications. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

Armannsdottir, G ORCID: 0000-0001-5458-8434, Pich, C ORCID: 0000-0003-1259-2827 and Spry, L ORCID: 0000-0002-1473-1205, 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

Spry, L ORCID: 0000-0002-1473-1205, Pich, C ORCID: 0000-0003-1259-2827 and Armannsdottir, G ORCID: 0000-0001-5458-8434, 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

Spry, L ORCID: 0000-0002-1473-1205, 2016. ���The role of external stakeholders in the development of a “corporate brand” in higher education. In: American Educational Research Association (AERA) Annual Meeting 2016, Washington, DC, 6-13 April 2016.

Pich, C ORCID: 0000-0003-1259-2827, Armannsdottir, G ORCID: 0000-0001-5458-8434 and Spry, L ORCID: 0000-0002-1473-1205, 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

Spry, L ORCID: 0000-0002-1473-1205, Foster, C ORCID: 0000-0003-2462-5155 and Pich, C ORCID: 0000-0003-1259-2827, 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Turku School of Economics, University of Turku, Finland, 27-29 April 2015.

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