Items where Author is "Cook, D"

COOK, D. and PICH, C., 2025. The Club World Cup 2025 shows sharing the stage is the future of global sport. The Conversation. ISSN 2201-5639

BAKR, S. and COOK, D., 2025. Enhancing marketing students’ experience through GenAI: the NBS-AI project for personalised academic support. In: Academy of Marketing Conference, Cork, Ireland, 07-10 July 2025. (Forthcoming)

COOK, D. and PICH, C., 2025. Unity in diversity? Exploring the unprecedented branding challenges and opportunities of UEFA Euro 2020. Event Management. ISSN 1525-9951

WILSON, E. and COOK, D., 2024. Glasgow’s 2026 Commonwealth Games needs to showcase an affordable and socially beneficial way of hosting sporting events. The Conversation. ISSN 2201-5639

COOK, D. and BINGHAM, S., 2024. Olympics 2024: sponsors need to see the benefits of social as well as commercial impact. The Conversation. ISSN 2201-5639

COOK, D., BISCAIA, R., PAPADAS, K., SIMKIN, L. and CARTER, L., 2023. The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts. European Sport Management Quarterly, 23 (3), pp. 811-832. ISSN 1618-4742

COOK, D. and PICH, C., 2023. A brand identity crisis? Evaluating the challenges and opportunities of Euro 2020. In: 27th International Conference on Corporate and Marketing Communications, Cranfield University, Bedford, 3-4 April 2023.

PRITCHARD, A., COOK, D., JONES, A., BASON, T. and SALISBURY, P., 2022. Building a brand portfolio: the case of English Football League (EFL) clubs. European Sport Management Quarterly, 22 (3), pp. 463-481. ISSN 1618-4742

COOK, D. and PICH, C., 2022. 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. KITCHEN and M. TOURKEY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 263-270. ISBN 9783030764159

COOK, D., 2021. Sponsorship of major sport events: a creating shared value approach. PhD, Coventry University.

COOK, D. and PICH, C., 2020. Unity in diversity? Exploring the challenges and opportunities of managing an unprecedented major sport event – the case of UEFA Euro 2020. In: 2020 EASM 28th European Association for Sport Management Virtual Conference, 21-25 September 2020.

PRITCHARD, A., COOK, D., JONES, A., BASON, T. and SALISBURY, P., 2019. Building brands and relationships beyond sport. In: European Association for Sport Management (EASM) Conference 2019: Connecting Sport Practice and Science, Seville, Spain, 3-6 September 2019.

PRITCHARD, A., COOK, D., JONES, A., BASON, T., SALISBURY, P. and HICKMAN, E., 2019. Professional sports teams: going beyond the core. International Journal of Sports Marketing and Sponsorship, 20 (4), pp. 554-566. ISSN 1464-6668

COOK, D., BISCAIA, R. and PAPADAS, K.-K., 2018. Sponsorship of sport mega events: a conceptual approach for creating shared value. In: European Association for Sport Management (EASM) Conference 2018: Managing Sport in a Changing Europe, Malmö, Sweden, 5-8 September 2018.

COOK, D., 2018. Sponsorship of sport mega events: a creating shared value approach. In: First Global Conference on Creating Value, De Montfort University, Leicester, 23-24 May 2018.

ANAGNOSTOPOULOS, C., GILLOOLY, L., COOK, D., PARGANAS, P. and CHADWICK, S., 2017. Stakeholder communication in 140 characters or less: a study of community sport foundations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 28 (5), pp. 2224-2250. ISSN 0957-8765

COOK, D. and ANAGNOSTOPOULOS, C., 2017. MK Dons FC and AFC Wimbledon: moving the goalposts and rising from the ashes. In: S. CHADWICK, D. ARTHUR and J. BEECH, eds., International cases in the business of sport. 2nd ed. Abingdon: Routledge, pp. 138-147. ISBN 9781138802445

COOK, D. and ANAGNOSTOPOULOS, C., 2015. Relationship marketing in 140 characters or less: the case of community trusts in English football. In: European Academy of Management (EURAM) Conference 2015: Uncertainty is a Great Opportunity, Warsaw, Poland, 17-20 June 2015.

BASON, T., COOK, D. and ANAGNOSTOPOULOS, C., 2015. Legacy in major sport events: empirical insights from the 2010 FIFA World Cup in South Africa. Choregia, 11 (1), pp. 44-61. ISSN 1791-4027

COOK, D., 2015. Uncertain corridors: writings on modern cricket by G. Haigh. Sport, Business and Management: an International Journal, 5 (1), pp. 79-80. ISSN 2042-678X

COOK, D. and ANAGNOSTOPOULOS, C., 2014. MK Dons FC and AFC Wimbledon: moving the goalposts and rising from the ashes. In: European Association for Sport Management (EASM) Conference 2014: Social and Commercial Impact of Sport, Coventry, 9-12 September 2014.

TWINING, P., EVANS, D., COOK, D., SELWOOD, I., JONES, A., UNDERWOOD, J., DILLON, G., SCANLON, E., KULSKA-HUME, A., MCANDREW, P. and SHEEHY, K., 2006. Should there be a future for tablet PCs in schools? Journal of Interactive Media in Education, 20, pp. 1-18.

TWINING, P., EVANS, D., COOK, D., RALSTON, J., SELWOOD, I., JONES, A., UNDERWOOD, J., DILLON, G., SCANLON, E., HEPPELL, S., KUKULSKA-HULME, A., MCANDREW, P. and SHEEHY, K., 2005. Tablet PCs in schools: case study report. Coventry: Becta.

TWINING, P., EVANS, D., COOK, D., RALSTON, J., SELWOOD, I., JONES, A. and UNDERWOOD, J., 2004. Tablet PCs in schools: case study report. Coventry: Becta.