Items where Author is "Mishra, A"

Journal article

TAHERI, B., YOUSAF, A., GANNON, M. and MISHRA, A., 2024. e-commerce website customer engagement: delineating the role of UTAUT, vividness, and compulsion. Journal of Retailing and Consumer Services, 79: 103835. ISSN 0969-6989

NAWRES, D., NEDRA, B.-A., YOUSAF, A. and MISHRA, A., 2024. The role of augmented reality in shaping purchase intentions and WOM for luxury products. Journal of Business Research, 171: 114368. ISSN 0148-2963

SAID, N., BEN MANSOUR, K., BAHRI-AMMARI, N., YOUSAF, A. and MISHRA, A., 2023. Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

YOUSAF, A., MISHRA, A. and AMIN, I., 2023. Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: a mixed method approach. Tourism Recreation Research, 48 (2), pp. 286-304. ISSN 0250-8281

VERMA, S., MISHRA, A., PANDEY, K.K. and GRIFFITHS, M.D., 2023. Internet gaming disorder, loneliness, and insomnia among Indians during the COVID-19 pandemic. Journal of Concurrent Disorders, 5 (1), pp. 125-140. ISSN 2562-7546

BAHRI AMMARI, N., HSOUNA, A., BENABDALLAH, M., YOUSAF, A. and MISHRA, A., 2022. Consumer responses to the failure of self-service banking technology: moderating role of failure stability. International Journal of Bank Marketing, 40 (3), pp. 458-483. ISSN 0265-2323

YOUSAF, A., MISHRA, A., TAHERI, B. and KESGIN, M., 2021. A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms. Information & Management, 58 (8): 103543. ISSN 0378-7206

YOUSAF, A., AMIN, I., JAZIRI, D. and MISHRA, A., 2021. Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites. Journal of Product and Brand Management, 30 (1), pp. 44-57. ISSN 1061-0421

MISHRA, A., YOUSAF, A. and AMIN, I., 2020. An attribute-based framework for students' motivation to join an HEI: a self-determination theory perspective. International Journal of Educational Management, 35 (1), pp. 201-215. ISSN 0951-354X

GUPTA, A., YOUSAF, A. and MISHRA, A., 2020. How pre-adoption expectancies shape post-adoption continuance intentions: an extended expectation-confirmation model. International Journal of Information Management, 52: 102094. ISSN 0268-4012

YOUSAF, A., MISHRA, A. and BASHIR, M., 2020. Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education, 45 (4), pp. 878-891. ISSN 0307-5079

YOUSAF, A., BASHIR, M. and MISHRA, A., 2020. Revisiting spectator-based sports team reputation: strategic implications for team managers. Corporate Reputation Review, 23 (1), pp. 1-12. ISSN 1363-3589

YOUSAF, A., MISHRA, A. and GUPTA, A., 2018. Concurrent sponsorship: implications for sponsoring brands and sponsored property. Marketing Intelligence and Planning, 36 (6), pp. 633-645. ISSN 0263-4503

YOUSAF, A., GUPTA, A. and MISHRA, A., 2017. Sport team brand-equity index: a new measurement. Journal of Indian Business Research, 9 (2), pp. 169-188. ISSN 1755-4195

Chapter in book

SARKAR, T., DEY, S., YOUSAF, A. and MISHRA, A., 2022. Social enterprises and SDGs: a case study of SELCO Solar Light Pvt. Ltd, India. In: A. WARD and E. STECKLER, eds., World Scientific encyclopedia of business sustainability, ethics and entrepreneurship. Volume 2: Sustainable development goals (SDGs). Singapore: World Scientific Publishing, pp. 221-235. ISBN 9789811242090