Items where Author is "Rosenberger, PJ"

Journal article

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and SALEHHUDDIN SHARIPUDIN, M.-N., 2021. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61: 102574. ISSN 0969-6989

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and TING, H., 2021. Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong. Australasian Marketing Journal, 29 (2), pp. 118-131. ISSN 1441-3582

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J. and DE OLIVEIRA, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503

CHEUNG, M.L., PIRES, G. and ROSENBERGER, P.J., 2020. The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3), pp. 695-720. ISSN 1355-5855