Items where Author is "Rosenberger III, PJ"

CHEUNG, M.L., PIRES, G., ROSENBERGER III, P.J., LEUNG, W.K.S. and CHANG, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855

CHEUNG, M.L., PIRES, G.D., ROSENBERGER III, P.J. and DE OLIVEIRA, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2021. Exploring consumer–brand engagement: a holistic framework. European Business Review, 33 (1), pp. 80-103. ISSN 0955-534X

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2020. Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity. Asian Journal of Business Research, 10 (1). ISSN 2463-4522