Items where Author is "Rosenberger III, PJ"

Journal article

CHEUNG, M.L., PIRES, G., ROSENBERGER III, P.J., LEUNG, W.K.S. and CHANG, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855

CHEUNG, M.L., PIRES, G.D., ROSENBERGER III, P.J. and DE OLIVEIRA, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2021. Exploring consumer–brand engagement: a holistic framework. European Business Review, 33 (1), pp. 80-103. ISSN 0955-534X

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2020. Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity. Asian Journal of Business Research, 10 (1). ISSN 2463-4522