Items where Author is "Adıgüzel, F"

CHIMIMBA, P., RASHID, A., ADIGÜZEL, F. and GRZEGORCZYK, M., 2024. Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers. In: BAM2024 proceedings. London: British Academy of Management.

DONATO, C. and ADIGÜZEL, F., 2024. The effects of visual design on eco-labels evaluations: guidelines for effective green advertising. Journal of Marketing Theory and Practice. ISSN 1069-6679

TURNER, K., ADIGÜZEL, F. and SIDHU, J.S., 2023. Chief executive officer narcissism, corporate inertia, and securities analysts’ stock recommendations. Strategic Organization. ISSN 1476-1270

DONATO, C. and ADIGÜZEL, F., 2022. Visual complexity of eco-labels and product evaluations in online setting: is simple always better? Journal of Retailing and Consumer Services, 67: 102961. ISSN 0969-6989

ADIGÜZEL, F., 2021. Consumer engagement on social media: Its dynamics and impact on box office sales. Pazarlama ve Pazarlama Araştırmaları Dergisi, 14 (3), pp. 643-668. ISSN 2547-9601

ADIGÜZEL, F., 2021. The effect of YouTube reviews on video game sales. Journal of Business Research - Turk, 13 (3), pp. 2096-2109. ISSN 1309-0712

GÜRSES, K., ÖZCAN, P. and ADIGÜZEL, F., 2021. Repeated partnerships and radical innovation: evidence from wireless gaming market. Journal of Business Research - Turk, 13 (2), pp. 1177-1186. ISSN 1309-0712

ADIGÜZEL, F. and DONATO, C., 2021. Proud to be sustainable: upcycled versus recycled luxury products. Journal of Business Research, 130, pp. 137-146. ISSN 0148-2963

ADIGÜZEL, F., ELSHERBINY, M., AGUIAR QUINTANA, J.T. and GONZÁLEZ-MARTEL, C., 2021. Topic modelling application for luxury hotel reviews. In: Proceedings of the 25th PPAD Marketing Congress. Ankara: Pazarlama ve Pazarlama Araştırmaları Derneği. ISBN 9786051365404

ADIGÜZEL, F. and DONATO, C., 2021. Upcycled vs. recycled products by luxury brands: status and environmental concern motives. In: F. MOSCA, C. CASALEGNO and R. GALLO, eds., Developing successful global strategies for marketing luxury brands. IGI Global, pp. 197-212. ISBN 9781799858829

ADIGÜZEL, F., LINKOWSKI, C. and OLSON, E., 2020. Do sustainability labels make us more negligent? Rebound and moral licensing effects in the clothing industry. In: S.S. MUTHU and M.A. GARDETTI, eds., Sustainability in the textile and apparel industries: consumerism and fashion sustainability. Cham: Springer, pp. 1-18. ISBN 9783030385316

ADIGÜZEL, F., 2020. Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand. In: S.S. MUTHU and M.A. GARDETTI, eds., Sustainability in the textile and apparel industries: consumerism and fashion sustainability. Springer, pp. 53-70. ISBN 9783030385316

ADIGÜZEL, F. and DONATO, C., 2020. I like you, but only if not too successful: male spokespersons effectiveness. Journal of Consumer Marketing, 37 (1), pp. 110-123. ISSN 0736-3761

ADIGÜZEL, F., KLEIJNEN, M., ERKAN, B.B.B. and YOZGATLIGIL, C.T., 2019. Identifying non‐adopter consumer segments: an empirical study on earthquake insurance adoption in Turkey. Journal of Consumer Affairs, 53 (2), pp. 662-685. ISSN 0022-0078

HORVÁTH, C. and ADIGÜZEL, F., 2018. Shopping enjoyment to the extreme: hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, pp. 300-310. ISSN 0148-2963

ADIGÜZEL, F., DE ANGELIS, M. and AMATULLI, C., 2017. Design similarity as a tool for sustainable new luxury product adoption: the role of luxury brand knowledge and product ephemerality. In: M.A. GARDETTI and S.S. MUTHU, eds., Sustainable luxury, entrepreneurship, and innovation. Singapore: Springer, pp. 167-184. ISBN 9789811067150

DE ANGELIS, M., ADIGÜZEL, F. and AMATULLI, C., 2017. The role of design similarity in consumers’ evaluation of new green products: an investigation of luxury fashion brands. Journal of Cleaner Production, 141, pp. 1515-1527. ISSN 0959-6526

HORVÁTH, C., BÜTTNER, O.B., BELEI, N. and ADIGÜZEL, F., 2015. Balancing the balance: self-control mechanisms and compulsive buying. Journal of Economic Psychology, 49, pp. 120-132. ISSN 0167-4870

MICHALEK, J.J., EBBES, P., ADIGÜZEL, F., FEINBERG, F.M. and PAPALAMBROS, P.Y., 2011. Enhancing marketing with engineering: optimal product line design for heterogeneous markets. International Journal of Research in Marketing, 28 (1), pp. 1-12. ISSN 0167-8116

ADIGÜZEL, F. and WEDEL, M., 2008. Split questionnaire design for massive surveys. Journal of Marketing Research, 45 (5), pp. 608-617. ISSN 0022-2437

ADIGÜZEL, F., 2006. Essays on customization applications in marketing. PhD, University of Groningen.