Items where Author is "Adıgüzel, F"

Journal article

DONATO, C. and ADIGÜZEL, F., 2024. The effects of visual design on eco-labels evaluations: guidelines for effective green advertising. Journal of Marketing Theory and Practice. ISSN 1069-6679

TURNER, K., ADIGÜZEL, F. and SIDHU, J.S., 2023. Chief executive officer narcissism, corporate inertia, and securities analysts’ stock recommendations. Strategic Organization. ISSN 1476-1270

DONATO, C. and ADIGÜZEL, F., 2022. Visual complexity of eco-labels and product evaluations in online setting: is simple always better? Journal of Retailing and Consumer Services, 67: 102961. ISSN 0969-6989

ADIGÜZEL, F., 2021. Consumer engagement on social media: Its dynamics and impact on box office sales. Pazarlama ve Pazarlama Araştırmaları Dergisi, 14 (3), pp. 643-668. ISSN 2547-9601

ADIGÜZEL, F., 2021. The effect of YouTube reviews on video game sales. Journal of Business Research - Turk, 13 (3), pp. 2096-2109. ISSN 1309-0712

GÜRSES, K., ÖZCAN, P. and ADIGÜZEL, F., 2021. Repeated partnerships and radical innovation: evidence from wireless gaming market. Journal of Business Research - Turk, 13 (2), pp. 1177-1186. ISSN 1309-0712

ADIGÜZEL, F. and DONATO, C., 2021. Proud to be sustainable: upcycled versus recycled luxury products. Journal of Business Research, 130, pp. 137-146. ISSN 0148-2963

ADIGÜZEL, F. and DONATO, C., 2020. I like you, but only if not too successful: male spokespersons effectiveness. Journal of Consumer Marketing, 37 (1), pp. 110-123. ISSN 0736-3761

ADIGÜZEL, F., KLEIJNEN, M., ERKAN, B.B.B. and YOZGATLIGIL, C.T., 2019. Identifying non‐adopter consumer segments: an empirical study on earthquake insurance adoption in Turkey. Journal of Consumer Affairs, 53 (2), pp. 662-685. ISSN 0022-0078

HORVÁTH, C. and ADIGÜZEL, F., 2018. Shopping enjoyment to the extreme: hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, pp. 300-310. ISSN 0148-2963

DE ANGELIS, M., ADIGÜZEL, F. and AMATULLI, C., 2017. The role of design similarity in consumers’ evaluation of new green products: an investigation of luxury fashion brands. Journal of Cleaner Production, 141, pp. 1515-1527. ISSN 0959-6526

HORVÁTH, C., BÜTTNER, O.B., BELEI, N. and ADIGÜZEL, F., 2015. Balancing the balance: self-control mechanisms and compulsive buying. Journal of Economic Psychology, 49, pp. 120-132. ISSN 0167-4870

MICHALEK, J.J., EBBES, P., ADIGÜZEL, F., FEINBERG, F.M. and PAPALAMBROS, P.Y., 2011. Enhancing marketing with engineering: optimal product line design for heterogeneous markets. International Journal of Research in Marketing, 28 (1), pp. 1-12. ISSN 0167-8116

ADIGÜZEL, F. and WEDEL, M., 2008. Split questionnaire design for massive surveys. Journal of Marketing Research, 45 (5), pp. 608-617. ISSN 0022-2437

Chapter in book

CHIMIMBA, P., RASHID, A., ADIGÜZEL, F. and GRZEGORCZYK, M., 2024. Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers. In: BAM2024 proceedings. London: British Academy of Management.

ADIGÜZEL, F., ELSHERBINY, M., AGUIAR QUINTANA, J.T. and GONZÁLEZ-MARTEL, C., 2021. Topic modelling application for luxury hotel reviews. In: Proceedings of the 25th PPAD Marketing Congress. Ankara: Pazarlama ve Pazarlama Araştırmaları Derneği. ISBN 9786051365404

ADIGÜZEL, F. and DONATO, C., 2021. Upcycled vs. recycled products by luxury brands: status and environmental concern motives. In: F. MOSCA, C. CASALEGNO and R. GALLO, eds., Developing successful global strategies for marketing luxury brands. IGI Global, pp. 197-212. ISBN 9781799858829

ADIGÜZEL, F., LINKOWSKI, C. and OLSON, E., 2020. Do sustainability labels make us more negligent? Rebound and moral licensing effects in the clothing industry. In: S.S. MUTHU and M.A. GARDETTI, eds., Sustainability in the textile and apparel industries: consumerism and fashion sustainability. Cham: Springer, pp. 1-18. ISBN 9783030385316

ADIGÜZEL, F., 2020. Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand. In: S.S. MUTHU and M.A. GARDETTI, eds., Sustainability in the textile and apparel industries: consumerism and fashion sustainability. Springer, pp. 53-70. ISBN 9783030385316

ADIGÜZEL, F., DE ANGELIS, M. and AMATULLI, C., 2017. Design similarity as a tool for sustainable new luxury product adoption: the role of luxury brand knowledge and product ephemerality. In: M.A. GARDETTI and S.S. MUTHU, eds., Sustainable luxury, entrepreneurship, and innovation. Singapore: Springer, pp. 167-184. ISBN 9789811067150

Thesis

ADIGÜZEL, F., 2006. Essays on customization applications in marketing. PhD, University of Groningen.