Items where Author is "Poorrezaei, M"

POORREZAEI, M., PICH, C. and RESNICK, S., 2023. A framework to improve retail customer experience: a qualitative study exploring the customer journey. Qualitative Market Research: An International Journal. ISSN 1352-2752 (Forthcoming)

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Customer engagement value (CEV) in the subscription economy: a systematic literature review. In: Global Marketing Conference 2023, Seoul, Republic of Korea, 20 July 2023.

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)

POORREZAEI, M., PICH, C., ARMANNSDOTTIR, G., BRANCO-ILLODO, I. and HARVEY, J., 2022. Young voters’ engagement: a customer journeys perspective. International Journal of Market Research. ISSN 1470-7853 (Forthcoming)

ALLAN, S., POORREZAEI, M., WOODALL, T. and HOMAPOUR, E., 2022. Deriving reciprocal value in a subscription economy: a customer engagement theory perspective. In: British Academy of Management 2022 Conference, Manchester, 31 August - 2 September 2022. (Forthcoming)

WOODALL, T., PICH, C., ARMANNSDOTTIR, G., ALLISON, S., HOWARTH, R. and POORREZAEI, M., 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

WOODALL, T. and POORREZAEI, M., 2021. Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world. In: Academy of Marketing Conference, 2021, Virtual, 7-9 July 2021.

POORREZAEI, M., PICH, C. and SPRY, L., 2021. Measuring customer behavioural engagement in online brand community. In: 23rd Academy of Marketing Science (AMS) World Marketing Congress (WMC), University of Queensland, Brisbane, Australia, 14-17 July 2021. (Forthcoming)

HARVEY, J., POORREZAEI, M., WOODALL, T., AVRAM-NICA, G., SMITH, G., AJIBOYE, T., KHOLODOVA, K. and ZHU, K., 2020. The smart home: how consumers craft new service networks by combining heterogeneous smart domestic products. Journal of Service Research, 23 (4), pp. 504-526. ISSN 1094-6705

POORREZAEI, M., PICH, C. and RESNICK, S., 2020. The John Lewis and Partners customer experience. In: A. WILSON, V.A. ZEITHAML, M.J. BITNER and D.D. GREMLER, eds., Services marketing: integrating customer service across the firm. London: McGraw-Hill, pp. 422-429. ISBN 9781526847805

WIJEYARATNE, O., RESNICK, S. and POORREZAEI, M., 2019. Exploring negative customer brand engagement in social media: a framework of antecedent and consequence. In: British Academy of Management Conference (BAM2019), Aston University, Birmingham, 3-5 September 2019.

RESNICK, S., WOODALL, T., LEE, L.W. and POORREZAEI, M., 2019. Exploring value-related perspectives of students over time: describing a linked research programme comprising four studies. In: Academy of Marketing Conference, Regent’s University London, London, 2-4 July 2019.

POORREZAEI, M., PICH, C. and RESNICK, S., 2019. Investing the customer journey and the impact of online and offline touchpoints on brand loyalty in the context of a UK retailer. In: 2019 European Association for Education and Research in Commercial Distribution (EAERCD) 20th Annual Conference, Zaragoza, Spain, 2-4 July 2019.

POORREZAEI, M., SPRY, L. and PICH, C., 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO-ILLODO, I., 2018. Marketing Brexit: investigating young voter engagement with the EU Referendum. International Journal of Market Research. ISSN 1470-7853

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Investigating corporate brand values in higher education. In: 21st AMS World Marketing Congress (WMC) 2018, Universidade Lusiada-Norte, Porto, Portugal, 27-29 June 2018.

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO ILLODO, I., 2018. Young voters UK: engagement, disengagement and re-engagement? In: 51st Academy of Marketing Conference 2018, University of Stirling, Stirling, Scotland, 2-5 July 2018.

POORREZAEI, M., 2015. A model of customer engagement in online brand community: the dual-intention information processes. In: Academy of Marketing E-Business and E-Government Special Interest Group (SIG), University of Bradford, Bradford, 9-10 July 2015.

POORREZAEI, M., 2015. Online brand community: the elaboration likelihood model perspective. In: Academy of Marketing e-Marketing Special Interest Group (SIG), University of Birmingham, Birmingham, 2015.

POORREZAEI, M. and HEINZE, A., 2014. SME competitiveness through online brand communities: brand loyalty perspective. In: ISBE (Institute for Small Business and Entrepreneurship) Conference 2014, Manchester Conference Centre, Manchester, 5-6 November 2014.

POORREZAEI, M. and HEINZE, A., 2014. Consumer engagement persuasion process in online brand communities: social influence theory perspective. In: 28th Annual British Academy of Management Conference, Belfast Waterfront, Belfast, Northern Ireland, 9-11 September 2014.

POORREZAEI, M., 2013. Online persuasion process: a critical literature review of prior research. In: iFutures 2013, University of Sheffield, Sheffield, 25 July 2013.

POORREZAEI, M., 2013. Cues to source credibility: a focus group study of online social network's users about their perceptions of trust. In: Salford Postgraduate Annual Research Conference (SPARC) 2013, University of Salford, Salford, 5-6 June 2013.