Items where Author is "Poorrezaei, M"

Journal article

POORREZAEI, M., PICH, C. and RESNICK, S., 2023. A framework to improve retail customer experience: a qualitative study exploring the customer journey. Qualitative Market Research: An International Journal. ISSN 1352-2752 (Forthcoming)

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)

POORREZAEI, M., PICH, C., ARMANNSDOTTIR, G., BRANCO-ILLODO, I. and HARVEY, J., 2022. Young voters’ engagement: a customer journeys perspective. International Journal of Market Research. ISSN 1470-7853 (Forthcoming)

WOODALL, T., PICH, C., ARMANNSDOTTIR, G., ALLISON, S., HOWARTH, R. and POORREZAEI, M., 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

HARVEY, J., POORREZAEI, M., WOODALL, T., AVRAM-NICA, G., SMITH, G., AJIBOYE, T., KHOLODOVA, K. and ZHU, K., 2020. The smart home: how consumers craft new service networks by combining heterogeneous smart domestic products. Journal of Service Research, 23 (4), pp. 504-526. ISSN 1094-6705

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO-ILLODO, I., 2018. Marketing Brexit: investigating young voter engagement with the EU Referendum. International Journal of Market Research. ISSN 1470-7853

Chapter in book

POORREZAEI, M., PICH, C. and RESNICK, S., 2020. The John Lewis and Partners customer experience. In: A. WILSON, V.A. ZEITHAML, M.J. BITNER and D.D. GREMLER, eds., Services marketing: integrating customer service across the firm. London: McGraw-Hill, pp. 422-429. ISBN 9781526847805

Conference contribution

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Customer engagement value (CEV) in the subscription economy: a systematic literature review. In: Global Marketing Conference 2023, Seoul, Republic of Korea, 20 July 2023.

ALLAN, S., POORREZAEI, M., WOODALL, T. and HOMAPOUR, E., 2022. Deriving reciprocal value in a subscription economy: a customer engagement theory perspective. In: British Academy of Management 2022 Conference, Manchester, 31 August - 2 September 2022. (Forthcoming)

WOODALL, T. and POORREZAEI, M., 2021. Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world. In: Academy of Marketing Conference, 2021, Virtual, 7-9 July 2021.

POORREZAEI, M., PICH, C. and SPRY, L., 2021. Measuring customer behavioural engagement in online brand community. In: 23rd Academy of Marketing Science (AMS) World Marketing Congress (WMC), University of Queensland, Brisbane, Australia, 14-17 July 2021. (Forthcoming)

WIJEYARATNE, O., RESNICK, S. and POORREZAEI, M., 2019. Exploring negative customer brand engagement in social media: a framework of antecedent and consequence. In: British Academy of Management Conference (BAM2019), Aston University, Birmingham, 3-5 September 2019.

RESNICK, S., WOODALL, T., LEE, L.W. and POORREZAEI, M., 2019. Exploring value-related perspectives of students over time: describing a linked research programme comprising four studies. In: Academy of Marketing Conference, Regent’s University London, London, 2-4 July 2019.

POORREZAEI, M., PICH, C. and RESNICK, S., 2019. Investing the customer journey and the impact of online and offline touchpoints on brand loyalty in the context of a UK retailer. In: 2019 European Association for Education and Research in Commercial Distribution (EAERCD) 20th Annual Conference, Zaragoza, Spain, 2-4 July 2019.

POORREZAEI, M., SPRY, L. and PICH, C., 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Investigating corporate brand values in higher education. In: 21st AMS World Marketing Congress (WMC) 2018, Universidade Lusiada-Norte, Porto, Portugal, 27-29 June 2018.

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO ILLODO, I., 2018. Young voters UK: engagement, disengagement and re-engagement? In: 51st Academy of Marketing Conference 2018, University of Stirling, Stirling, Scotland, 2-5 July 2018.

POORREZAEI, M., 2015. A model of customer engagement in online brand community: the dual-intention information processes. In: Academy of Marketing E-Business and E-Government Special Interest Group (SIG), University of Bradford, Bradford, 9-10 July 2015.

POORREZAEI, M., 2015. Online brand community: the elaboration likelihood model perspective. In: Academy of Marketing e-Marketing Special Interest Group (SIG), University of Birmingham, Birmingham, 2015.

POORREZAEI, M. and HEINZE, A., 2014. SME competitiveness through online brand communities: brand loyalty perspective. In: ISBE (Institute for Small Business and Entrepreneurship) Conference 2014, Manchester Conference Centre, Manchester, 5-6 November 2014.

POORREZAEI, M. and HEINZE, A., 2014. Consumer engagement persuasion process in online brand communities: social influence theory perspective. In: 28th Annual British Academy of Management Conference, Belfast Waterfront, Belfast, Northern Ireland, 9-11 September 2014.

POORREZAEI, M., 2013. Online persuasion process: a critical literature review of prior research. In: iFutures 2013, University of Sheffield, Sheffield, 25 July 2013.

POORREZAEI, M., 2013. Cues to source credibility: a focus group study of online social network's users about their perceptions of trust. In: Salford Postgraduate Annual Research Conference (SPARC) 2013, University of Salford, Salford, 5-6 June 2013.