Items where Author is "Akbar, MB"

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Number of items: 37.

ALLISON, S., AKBAR, M.B., ALLISON, C., PADLEY, K. and WORMALL, S., 2024. Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date. European Journal of Marketing. ISSN 0309-0566

AKBAR, M.B., AMONCAR, N., CATERIANO-AREVALO, E. and LAWSON, A., 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. ISSN 2042-6763

MILLARD, R. and AKBAR, M.B., 2023. Conceptualising reflexivity within critical discourse of social marketing. Journal of Social Marketing. ISSN 2042-6763 (Forthcoming)

PADLEY, K., ALLISON, S., ALLISON, C. and AKBAR, M.B., 2023. Consideration of the individual impact on participants of a financial incentive scheme designed to eliminate tobacco dependency during pregnancy at Sherwood Forest Hospitals NHS Foundation Trust. In: Smoking Cessation and Health (SCaH 2023), Manchester, 14 September 2023.

ALLISON, C., PADLEY, K., ALLISON, S. and AKBAR, M.B., 2023. Evaluating the pilot maternity Tobacco Dependence Treatment Service (TDTS) incentive scheme at Sherwood Forest Hospitals NHS Foundation Trust (July 2023). In: Smoking Cessation and Health (SCaH 2023), Manchester, 14 September 2023.

ALLISON, S., AKBAR, M.B. and PADLEY, K., 2023. Evaluating the pilot maternity tobacco treatment service incentive scheme at Sherwood Forest Hospitals NHS Foundation Trust. UNSPECIFIED.

AKBAR, M.B., FOOTE, L. and LAWSON, A., 2023. Conceptualizing, embracing, and measuring failure in social marketing practice. Social Marketing Quarterly. ISSN 1524-5004

THOMASELLA, B., LAWSON, A. and AKBAR, M.B., 2023. Social marketing for social enterprises: a case study of reducing food waste. In: Academy of Marketing conference 2023: from revolution to revolutions, University of Birmingham, 03-06 July 2023.

AKBAR, M.B. and PETER NADEEM, S., 2023. Delphi method - a practical guide for verifying and validating novel developments. In: Research methods in business and management. Routledge. (Forthcoming)

AKBAR, M.B., AZARA, I., LAWSON, A. and THOMASELLA, B., 2023. Achieving sustainable tourism: social marketing as a strategy to increase tourists’ pro-environmental behaviour. In: Handbook on tourism and behaviour change. Edward Elgar Publishing. (Forthcoming)

AKBAR, M.B. and BARNES, E., 2023. Verification of GPDS planning framework for social marketing: a Delphi method. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B., SHAIKH-KAMAL, M., AKBAR, A. and LAWSON, A., 2023. UOKM8? Mental health campaign to break social stigma. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

AKBAR, M.B. and FRENCH, J., 2022. A reflection on the 7th World Social Marketing Conference (2022). Social Marketing Quarterly, 28 (4), pp. 271-273. ISSN 1524-5004

AKBAR, M.B. and LAWSON, A., 2022. Conceptualising success: a creative way to capitalise on social marketing. In: Nineteen International Research Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Seeing differently: exploring how creativity can help find new solutions to societal challenges, Oxford Brookes Business School, Oxford, 09 September 2022.

AKBAR, M.B., SINGH, L., DESHPANDE, S. and AMONCAR, N., 2022. Factors affecting COVID-19 vaccine uptake among UK based South Asian communities. In: World Social Marketing Conference, Brighton, 05-07 September 2022.

AKBAR, M.B. and LAWSON, A., 2022. Improving mental health. In: N.R. LEE and P. KOTLER, eds., Success in social marketing: 100 case studies from around the globe. New York: Routledge. ISBN 9781032223247

AKBAR, M.B., SINGH, L., DESHPANDE, S. and AMONCAR, N., 2022. COVID-19 vaccine perceptions among South Asian communities in the UK: an application of the theory of planned behavior. Health Marketing Quarterly. ISSN 0735-9683

AKBAR, M.B. and DELBUONO, N., 2022. Why do younger people in the UK have no intention to take the COVID-19 vaccine? In: S. ROPER and C. MCCAMLEY, eds., Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: the fabric of life. Academy of Marketing. ISBN 9781862182127

AKBAR, M.B. and LAWSON, A., 2022. Conceptualising failure in social marketing. In: Academy of Marketing, 07 July 2022.

AKBAR, M.B., 2022. Perception and intention of UK based South Asian communities towards Covid vaccine. In: Academy of Marketing, 05-07 July 2022.

AKBAR, M.B., LAWSON, A. and TURNER, N., 2022. Lauterborn’s 4Cs. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

SHAIKH-KAMAL, M. and AKBAR, M.B., 2022. Improving maternal outcomes for women in rural Nepal through songs. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan, pp. 1-9. ISBN 9783030144494

AKBAR, M.B., GARNELO-GOMEZ, I., NDUPU, L., BARNES, E. and FOSTER, C., 2021. An analysis of social marketing practice: factors associated with success. Health Marketing Quarterly. ISSN 0735-9683

AKBAR, M.B., FOOTE, L., LAWSON, A., FRENCH, J., DESHPANDE, S. and LEE, N.R., 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B., NDUPU, L.B., FRENCH, J. and LAWSON, A., 2021. Social marketing: advancing a new planning framework to guide programmes. RAUSP Management Journal, 56 (3), pp. 266-281. ISSN 2531-0488

AKBAR, M.B. and LAWSON, A., 2021. Extending Lauterborn’s 4Cs as a social marketing planning model. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

LAWSON, A. and AKBAR, M.B., 2021. Seeing people for who they are: the Alzheimer’s Society. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

AKBAR, M.B. and LAWSON, A., 2021. UOKM8 social marketing case study: men’s mental health. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

AKBAR, M.B., FOOTE, L., SORAGHAN, C., MILLARD, R. and SPOTSWOOD, F., 2021. What causes social marketing programs to fail? A qualitative study. Social Marketing Quarterly, 27 (2), pp. 99-116. ISSN 1524-5004

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business, 10 (4), pp. 365-381. ISSN 2044-4087

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2019. Critical review on social marketing planning approaches. Social Business, 9 (4), pp. 361-393. ISSN 2044-4087

AKBAR, M.B., 2019. Use of social marketing principles in intervention on sexual health. In: World Social Marketing Conference, Edinburgh, Scotland, 05 June 2019.

AKBAR, M.B., 2018. Role of social marketing in sexual health. In: Arts, Heritage, NonProfit and Social Marketing, Academy of Marketing, University of Stirling, 10 September 2018.

AKBAR, M.B., 2018. An evaluation of social marketing planning approaches. In: World Social Marketing Conference, Antwerp, Belgium, 10 September 2018.

AKBAR, M.B., 2018. An analysis of sexual health in the UK from social marketing point of view. In: Academy of Marketing conference 2018: marketing the brave, Stirling, Scotland, 03 July 2018.

AKBAR, M.B., 2017. An evaluation of existing social marketing techniques for contraceptive products and services and their impact on consumer behaviour. In: British Academy of Management, University of Warwick, 05 September 2017.

AKBAR, M.B., 2016. Accessing the impact of contraceptive marketing techniques on consumer behaviours. In: PGR conference, University of Derby, 10 May 2016.

This list was generated on Fri Mar 29 07:41:07 2024 UTC.