Items where Author is "Akbar, MB"

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Number of items: 11.

Journal article

AKBAR, M.B. and BARNES, E., 2023. Verification of GPDS planning framework for social marketing: a Delphi method. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B. and FRENCH, J., 2022. A reflection on the 7th World Social Marketing Conference (2022). Social Marketing Quarterly, 28 (4), pp. 271-273. ISSN 1524-5004

AKBAR, M.B., SINGH, L., DESHPANDE, S. and AMONCAR, N., 2022. COVID-19 vaccine perceptions among South Asian communities in the UK: an application of the theory of planned behavior. Health Marketing Quarterly. ISSN 0735-9683

AKBAR, M.B., GARNELO-GOMEZ, I., NDUPU, L., BARNES, E. and FOSTER, C., 2021. An analysis of social marketing practice: factors associated with success. Health Marketing Quarterly. ISSN 0735-9683

AKBAR, M.B., FOOTE, L., LAWSON, A., FRENCH, J., DESHPANDE, S. and LEE, N.R., 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B., NDUPU, L.B., FRENCH, J. and LAWSON, A., 2021. Social marketing: advancing a new planning framework to guide programmes. RAUSP Management Journal, 56 (3), pp. 266-281. ISSN 2531-0488

AKBAR, M.B., FOOTE, L., SORAGHAN, C., MILLARD, R. and SPOTSWOOD, F., 2021. What causes social marketing programs to fail? A qualitative study. Social Marketing Quarterly, 27 (2), pp. 99-116. ISSN 1524-5004

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business, 10 (4), pp. 365-381. ISSN 2044-4087

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2019. Critical review on social marketing planning approaches. Social Business, 9 (4), pp. 361-393. ISSN 2044-4087

Chapter in book

AKBAR, M.B., LAWSON, A. and TURNER, N., 2022. Lauterborn’s 4Cs. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

SHAIKH-KAMAL, M. and AKBAR, M.B., 2022. Improving maternal outcomes for women in rural Nepal through songs. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan, pp. 1-9. ISBN 9783030144494

This list was generated on Fri Jan 27 14:05:34 2023 UTC.