Items where Author is "Pires, GD"

Journal article

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and SALEHHUDDIN SHARIPUDIN, M.-N., 2021. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61: 102574. ISSN 0969-6989

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and TING, H., 2021. Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong. Australasian Marketing Journal, 29 (2), pp. 118-131. ISSN 1441-3582

CHEUNG, M.L., PIRES, G.D., ROSENBERGER III, P.J. and DE OLIVEIRA, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2021. Exploring consumer–brand engagement: a holistic framework. European Business Review, 33 (1), pp. 80-103. ISSN 0955-534X

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J. and DE OLIVEIRA, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2020. Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity. Asian Journal of Business Research, 10 (1). ISSN 2463-4522

LAU, T., CHEUNG, M.L., PIRES, G.D. and CHAN, C., 2019. Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong. International Journal of Wine Business Research, 31 (4), pp. 532-554. ISSN 1751-1062