Items where Author is "Cheung, ML"

KOAY, K.Y., CHEUNG, M.L., LOM, H.S. and LEUNG, W.K.S., 2023. Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management. ISSN 1361-2026

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2023. VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective. Information Technology and People, 36 (3), pp. 1095-1125. ISSN 0959-3845

TSE, S.Y., WANG, D.T., CHEUNG, M.L. and LEUNG, W.K.S., 2023. Do digital platforms promote or hinder corporate brand prestige? European Journal of Marketing, 57 (4), pp. 987-1013. ISSN 0309-0566

SHARIPUDIN, M.-N.S., CHEUNG, M.L., DE OLIVEIRA, M.J. and SOLYOM, A., 2023. The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y. Journal of Hospitality and Tourism Research, 47 (1), pp. 57-83. ISSN 1096-3480

CHEUNG, M.L., LEUNG, W.K.S., YANG, M.X., KOAY, K.Y. and CHANG, M.K., 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2022. Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation. Internet Research, 32 (4), pp. 1131-1167. ISSN 1066-2243

LEUNG, W.K.S., CHEUNG, M.L., CHANG, M.K., SHI, S., TSE, S.Y. and YUSRINI, L., 2022. The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era. Journal of Hospitality and Tourism Technology, 13 (3), pp. 481-499. ISSN 1757-9880

CHEUNG, M.L., LEUNG, W.K.S., AW, E.C.-X. and KOAY, K.Y., 2022. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66: 102940. ISSN 0969-6989

CHEUNG, M.L., LEUNG, W.K., CHEAH, J.-H. and TING, H., 2022. Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2), pp. 152-170. ISSN 1356-7667

LEUNG, W.K.S., CHANG, M.K., CHEUNG, M.L. and SHI, S., 2022. Swift trust development and prosocial behavior in time banking: a trust transfer and social support theory perspective. Computers in Human Behavior, 129: 107137. ISSN 0747-5632

KOAY, K.Y., CHEUNG, M.L., SOH, P.C.-H. and TEOH, C.W., 2022. Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2), pp. 224-243. ISSN 0955-534X

CHEUNG, M.L., PIRES, G., ROSENBERGER III, P.J., LEUNG, W.K.S. and CHANG, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855

CHEUNG, M.L., LEUNG, W.K.S., CHEAH, J.-H., KOAY, K.Y. and HSU, B.C.-Y., 2021. Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3), pp. 355-370. ISSN 1750-6182

CHEUNG, M.L., LEUNG, W.K.S. and CHAN, H., 2021. Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong. Young Consumers, 22 (1), pp. 10-27. ISSN 1747-3616

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and SALEHHUDDIN SHARIPUDIN, M.-N., 2021. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61: 102574. ISSN 0969-6989

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J., LEUNG, W.K.S. and TING, H., 2021. Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong. Australasian Marketing Journal, 29 (2), pp. 118-131. ISSN 1441-3582

CHEUNG, M.L., PIRES, G.D., ROSENBERGER III, P.J. and DE OLIVEIRA, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

CHEUNG, M.L., LEUNG, W.K.S., CHANG, L.M.K. and SHI, S., 2021. Driving loyalty intentions of mobile games: a motivation theory perspective. Quality and Quantity. ISSN 0033-5177

CHEUNG, M.L., TING, H., CHEAH, J.-H. and SHARIPUDIN, M.-N.S., 2021. Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit. Journal of Product and Brand Management, 30 (1), pp. 28-43. ISSN 1061-0421

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2021. Exploring consumer–brand engagement: a holistic framework. European Business Review, 33 (1), pp. 80-103. ISSN 0955-534X

YANG, M.X., TANG, X., CHEUNG, M.L. and ZHANG, Y., 2021. An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: evidence from 39 countries. Business Strategy and the Environment, 30 (1), pp. 566-575. ISSN 0964-4733

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J. and DE OLIVEIRA, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D. and ROSENBERGER III, P.J., 2020. Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity. Asian Journal of Business Research, 10 (1). ISSN 2463-4522

CHEUNG, M.L., PIRES, G. and ROSENBERGER, P.J., 2020. The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3), pp. 695-720. ISSN 1355-5855

LAU, T., CHEUNG, M.L., PIRES, G.D. and CHAN, C., 2019. Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong. International Journal of Wine Business Research, 31 (4), pp. 532-554. ISSN 1751-1062